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Salesforce Certified Pardot Consultant Sample Questions (Q84-Q89):

NEW QUESTION # 84
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
B. Refine scoring and grading models to only give the Sales team the most qualified leads.
C. Offer more conversion points for visitors such as Pardot forms and landing pages.
D. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

Answer: B

NEW QUESTION # 85
LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website.
They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
B. Send the content via an autoresponder email with a link to download the content.
C. Using the data format drop-down, set the email validation option at the form level.
D. Prospects with invalid emails are sent an autoresponder requesting email verification.

Answer: C,D

NEW QUESTION # 86
Which are true about Engagement Program

A. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
B. A single rule step can evaluate up to five conditions
C. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
D. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
E. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
F. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
G. When no new prospects are added to or processed in a program for 30 days, it becomes inactive

Answer: B,C,D,E,F,G

NEW QUESTION # 87
How are prospect that have started a wait step impacted when an entire engagement program is paused?

A. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
B. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
C. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
D. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.

Answer: C

NEW QUESTION # 88
Which one is Pardot Video Connector

A. Vimeo
B. YouTube
C. Dailymotion
D. Wistia

Answer: D

NEW QUESTION # 89
......

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